The demand for natural and organic products in convenience stores has been steadily increasing, reflecting a broader consumer shift towards healthier and more sustainable options. In 2023, sales of premium natural and organic food, supplements, and personal care products across all store types in the U.S. reached approximately $103.6 billion. This growth is not confined to traditional health food stores; mainstream retailers, including convenience stores, are expanding their offerings to meet consumer demand. The natural products industry has become mainstream, with competition arising from various retail customers such as Walmart, Costco, Kroger, CVS, and retail channels such as mass merchants, military exchanges, and especially with convenience stores.